The Emergence Of New Terminals In Home Textiles Will Bring Huge Market Opportunities.
Less than P, the home textile product, which has the function of "indoor soft decoration", is the most direct demand of consumers.
Now, more and more consumers begin to pursue the overall collocation and perfect visual experience. The close integration of home textile industry with furniture, building materials and other household related industries can guide consumers to buy together with the different preferences, personality and different bedroom styles of each consumer.
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To meet this demand, many home centers and building materials stores have introduced or even opened home textile products sales area, and launched different functional sales portfolios according to the different needs of people in P.
For example, the new concept combination of bed and bedding, the new experience combination of dining table and table cloth, and so on, have brought a new marketing experience to consumers.
From paying attention to products to paying attention to people's way of life, new stores will bring consumers not only home products, but also a culture, a way of life and a new concept of life.
The terminal mode of China's home textile products is quietly changing, creating new development space for China's home textile industry.
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< p > stores and stores are the main terminals of home textile brand retailing.
With the internationalization of large stores such as WAL-MART, Carrefour, RT mart, lotus, and domestic supermarket chain Lianhua, Xin Yijia and others in the country, IKEA, incredibly home and other home stores have opened shop, home textile brand marketing terminal is constantly refreshed.
New terminal models are constantly emerging, such as the new terminal model of about 20 square meters, in a home textile terminal with a life style of 20 square meters or so. There is a large television display wall, which displays various styles of home design. Consumers can plan their own family decoration according to their own display style, and have professional guidance, until the consumers are at the scene with their most satisfied style design, and then buy...
The innovation of this home textile terminal mode will greatly reduce the terminal cost of home textile enterprises, give consumers more personalized and professional choices, and also solve the difficult problem of rapid expansion and duplication of home textile terminals, which is a disruptive change to the terminal construction of home textiles.
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< p > Terminal model of real estate developers' cooperation. The sample Office of the sales office can be built as the standard terminal of the home textile enterprise. For the terminal design of the model, the terminal of the home textile enterprise can be expanded rapidly, at the same time, the maximum targeted consumption can be achieved, and the terminal model with the furniture store will be worked out.
At the same time, e-commerce and direct selling will also become an important auxiliary sales mode for the home textile industry in the future.
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< p > every new subdivision of the terminal will bring different demands to the development of the industry and the integration of the enterprise's own resources. The enterprise must carry out the new terminal subdivision and pformation under the premise of taking into account the development trend of the industry and the utilization of its own resources.
But it is certain that every new terminal segmentation and terminal model will have huge market opportunities.
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