The Driving Force Of China'S Textile Industry: Homeopathic Adjustment

Although p a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > industry has gained a good momentum, the development of cotton textile industry is still facing great challenges. "A"

On April 2013 2~3, China's "a href=" //www.sjfzxm.com/news/ "cotton textile industry < /a > Fourth four enlarged Council was held in Beijing.

In the current market environment, how to adapt to market changes, speed up pformation and upgrading, adjust product mix, and how to improve brand, marketing and internal management have become the core topics of industry leaders, experts and entrepreneurs.

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< p > < strong > industry situation tends to be good, < /strong > /p >

< p > Zhu Beina, President of China Cotton Textile Industry Association, pointed out that although the industry faced many unfavorable factors such as insufficient international demand, huge domestic and foreign cotton prices and rising costs in 2012, the industry was running smoothly through the adjustment of product structure, upgrading of industrial technology and elimination of backward equipment.

In particular, some excellent enterprises have rapidly adjusted their product mix and business models according to the market situation. They have made breakthroughs in improving labour productivity and reducing costs, thus promoting the sustainable development of the whole industry.

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< p > in 2012, the cotton textile enterprises were hindered by the weakening of demand and the excessive domestic and foreign cotton price difference. There were varying degrees of shutting down and limiting production. Cotton raw material consumption decreased and yarn production decreased.

In 2012, in the face of the difficult market situation, cotton textile enterprises continued to invest funds and strengthen technological pformation. By improving the degree of automation of equipment, the labor productivity was effectively raised.

Industrial restructuring accelerated and industrial upgrading showed results.

China Cotton Textile Industry Association tracking 200 key enterprises data show that in 2012, the overall operation quality and efficiency decreased compared with 2011, but the rate of decline narrowed month by month, and the operation of the industry gradually stabilized at the end of the year.

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Wang Wei, deputy director of the consumer goods industry department of the Ministry of industry and information technology, also pointed out that since the fourth quarter of last year, China's cotton textile industry has picked up somewhat and started better than last year. P

According to Wang Wei analysis, there are two main factors for the textile industry to maintain a good start. First, the external environment of textile industry is generally better than last year. Global trade tends to be active, leading to textile a target= "_blank" href= "//www.sjfzxm.com/" > clothing > /a > trade growth; the new government has put forward new requirements for reform and development, will further stimulate the vitality of market players; and the reduction of cotton prices at home and abroad will help reduce the pressure on the textile industry.

From the perspective of internal factors in the development of the industry, the pformation and upgrading of China's textile industry has made some progress. The basic pformation of the textile industry has been continuously strengthened, and the level of textile industry's continuous, automation and high speed has been significantly improved. The per capita business income of the cotton spinning industry has increased from 440 thousand yuan / person in 2010 to 640 thousand yuan / person in 2012. The structural adjustment has been effective, and the proportion of domestic demand has continued to grow.

Since 2008, the development environment of the entire textile industry has been tightening up. With the increase of structural adjustment, the advantages of capital, raw materials, labor and policy have been concentrated in large and medium-sized enterprises, and the competitiveness of the industry backbone has increased significantly.

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< p > < strong > the problem of development still exists < /strong > < /p >.

After the entry of "P" into "12th Five-Year", < a href= "//www.sjfzxm.com/news/index_c.asp" > textile industry < /a > to a critical period of pformation and adjustment, annual average fiber processing volume growth slowed down significantly, and the whole industry entered a stage of pformation and upgrading from rapid growth.

Wang Wei pointed out that although the cotton textile industry has begun to develop in a positive direction, the industry itself still has some problems that can not be ignored.

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< p > labor cost rising. The average wage of textile industry is lower than the average level of manufacturing industry. The rise of labor cost will become a long-term problem in a certain period.

The two is resource constraint. At present, the cost of cotton planting is high and the yield is low. In order to ensure the safety of cotton industry, the State adopts various measures to stabilize cotton production. Before the new policy comes out, the domestic cotton price is higher than that of international cotton, which is difficult to change in a short time.

Natural fiber is limited by arable land, and the output is difficult to increase. The conventional varieties of chemical fiber industry are limited by oil resources, and the output will not change greatly. However, the proportion of quality, differential, functional and high-performance fibers will increase and biomass fiber will increase.

Three, there are many uncertainties in the export of textiles. Although this year's opening is good, there are still many uncertainties. Our main export market demand has not increased significantly. The pfer of market orders is also difficult to reverse. Vietnam and Bangladesh are increasing in the traditional market of Europe and the United States, and the overall situation is not optimistic.

Four, the task of energy conservation and environmental protection is arduous.

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< p > Meyer Futures Company Lv Xiaopeng summed up the problems faced by the textile enterprises, and pointed out that the macro environment of the textile industry is difficult to improve at present. The downstream consumption is expected to remain flat. The macro policy is tight, and the difference between domestic and foreign cotton prices remains relatively high in 2013, and the operating cost increases.

Lv Xiaopeng suggested that cash should be king, enterprises should keep their liquidity in operation, purchase raw materials should be purchased with them, and they should not buy goods in excess of their stocks; they should sell products to ensure smooth shipment; pre estimate operational risks and prevent them from happening; use new tools, such as futures hedging, financing and procurement, to optimize the performance of enterprises.

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< p > < strong > the key to solve the problem is to adjust < /strong > < /p >.

< p > Wang Wei pointed out that the core of the development of the industry in the future is structural adjustment. The cotton textile industry should pay special attention to several aspects: first, speed up technological progress and equipment renewal, expand the popularization and application of new technologies and new equipment, and substantially improve the quality of products.

Two, we should adjust the product mix, change the proportion of raw materials, and vigorously tap the advantages of chemical fiber industry.

Three is to strengthen brand quality construction.

When the price of the yarn rises and falls, Wuxi cotton textile company has the right to speak and price the product, mainly because of its own brand, so spinning enterprises should also have brand awareness.

The four is to strengthen the integration of industrialization and informatization. Informatization is the accelerator of industrial development. Improving production intelligence, comprehensive utilization of energy, management of grass-roots and marketing informatization level, and accelerating the integration of two technologies are important entry points to improve the quality and efficiency of textile industry.

Five is to strengthen the management innovation experience summary and promotion.

Wuxi cotton, Anhui Huamao and other large cotton textile enterprises in the strategic pformation, culture molding, information management, model innovation and other aspects, for the industry to achieve sustainable development and improve the comprehensive competitiveness of the experience to provide reference.

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At P meeting, Qilu Hongye, a href= "//www.sjfzxm.com" > textile group < /a > Co., Ltd. introduced the experience of enterprises in adjusting product structure.

Hongye's pure cotton yarn is of the highest quality, but belongs to the conventional continental variety, with limited profit margins.

Especially in recent years, the domestic cotton market has been ups and downs, seriously affecting the cotton textile enterprises, especially the single production of pure cotton products.

After adjusting the product, Qilu Hongye textile has determined that the product features are high proportion of non cotton fiber and new fiber blended yarn, that is, wool, linen, silk and cashmere as the main raw materials, and ring spinning process to produce blended yarn with a content ratio of more than 50%, which is different from wool spinning, linen spinning and silk spinning.

At present, the proportion of functional and differential products has accounted for more than 80% of the total product, and the profit contribution rate has reached 98%.

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