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Xiaoshan Garment Industry Builds Its Own Clothing Brand By Originality.

2013/1/15 21:06:00 20

Xiaoshan Clothing Industry Clothing Brand

recently, the second Xiaoshan creative "a" //www.sjfzxm.com/ "target=" _blank "clothing" /a "design competition has been successfully concluded. A total of 20 clothing works are competing in the form of model shows. Finally, with 10 years of experience in costume design, Zhu Yunbo conquered the judges by winning a group of creative works of purple sand fashion. 
 it is understood that the theme of this design competition is "the brilliant fashion of creative fashion", which aims to further promote the building of "civilized and happy new Xiaoshan" and start the brand of "creative Xiaoshan". By stimulating young people's creative and innovative thinking, we will build a platform for talents to exchange their talents so as to promote the development of clothing design industry in our region. The competition is mainly aimed at the clothing enterprises, design studio, < a href= "//www.sjfzxm.com/" target= "_blank", "designer /a", Hangzhou University Teachers and students, and fashion design enthusiasts registered in Hangzhou. 
An expert of the jury of the contest P praised the competition after watching the match. She said that the creative costume design contest is a kind of exchange of knowledge and ideas, and is also an opportunity for talents to interact. On this occasion, she saw the trend and hope of the spanformation and upgrading of the garment industry in Xiaoshan a href= "//www.sjfzxm.com/" target= "_blank". In the competition, the selection of materials, such as knitted, < a href= "//www.sjfzxm.com/" target= "_blank" > leather < /a > silk, and so on, are all very popular, and the cross Lake Bridge Ruins Museum in Xiaoshan has become the inspiration source for the designer to design men's clothing. I believe that this fashion design idea combined with the local characteristic industries of Xiaoshan will also have a new inspiration for the brand building of Xiaoshan's local garment enterprises. 
 in the past year, weak domestic and foreign market demand has also made Xiaoshan's local textile and garment industry face unprecedented pressure. More and more enterprises are paying more attention to the fluctuation of market demand. The upgrading of the industry and the development of the brand must be inseparable from the renewal of the creative concept. "Creative value creation" is no longer empty talk. Many entrepreneurs are deeply aware that independent design can bring real gold and silver to clothing enterprises. 
 "last year, the factory garment trade market is not very good. Next year, we plan to sell domestically and prepare to build our own clothing brand." Mr. Zhang, general manager of a garment factory located in the Development Zone, told reporters that he came to the scene of the competition to prepare several professional fashion designers. "Foreign trade subcontracting is like raising children for others. Once the market competition is bad, they will be eliminated." Li Guangming, a marketing manager of a garment enterprise in Hangzhou, said, "our company is a typical example. The profits of OEM enterprises are low." 
 at present, Xiaoshan clothing enterprises begin to realize the importance of independent brands. Almost all enterprises are racking their brains to explore innovative development mode. Some enterprises increase R & D investment and focus on core technology; some enterprises expand to the downstream, develop their own circulation channels, realize the spanformation of production to commerce; some enterprises begin to try their own designs of fashion and home textile products, organize and train designers, develop their own market with their own brands; and some enterprises are spanforming into the business orientation of "a href=" //www.sjfzxm.com/news/index_f.asp "clothing brand < /a" by relying on international brands, relying on resources such as brands, process specifications, human resources and enterprise culture.