New Bai Lun Upgraded China To Its Second Largest Market In The World.

President Obama recently received a pair of shoes from members of Parliament, embroidered with Obama on his shoes, and emphasized one hundred percent Made in USA.

This pair of shoes comes from the new president called "jogging shoes". Its purpose is to hope that the US President Obama can revitalize the footwear industry in the United States.

Before that, Obama had already received two pairs of shoes, namely UA (UnderArmour) and JordanSpiz 'Ike, counting the two pairs of NewBalance990, and Obama had already welcomed three pairs.

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The footwear industry in the United States is sluggish and China can not be good.

Xin Bai Lun is an enterprise that is "a blessing in disguise" in China.

In China,

Getting bogged down in the stock mire is a well-known fact: large scale inventory clearance operations have made enterprises fall into a brutal price war, and everyone is more ruthless than anyone else.

According to MichaelWellman, the former president of new brun China, at the end of 2007, new brun will expand its current 270 stores in China to 1000 by 2012, create the first brand of running shoes in China, and upgrade China to the second largest market in the world.

Despite the free endorsement of Obama, Jobs and other political and business celebrities, Xin Bai Lun did not have a large number of shops in China.

Zhang Hongwen, the new president of new China, told reporters theweek, "a few years ago, the company had this goal, and the volume of Chinese shops should be expanded to 1000, but at present, our volume is far behind."

But now it seems that this is the place where the new blon disaster is a blessing. Because of its smaller market share, the sales volume of new century retail stores increased by 11% in the 1~8 months of this year, and the average discount was the highest in the same industry.

The Chinese market is huge in the new layout, but now their strategy has changed from opening stores to improving the sales volume of single stores.

At present, such a strategy is correct. After all, the golden age of China's sporting goods industry is over.

Zhang Hongwen once shared his views with shareholders, one step at a time.

It means to make every shop well and serve every consumer well.

At present, the Chinese market accounts for less than 10% of the sales in the new company, but the target is to reach 15% to 20%.

The bad news is that UA is also targeting the Chinese market.

In the eyes of the outside world, the biggest difference between new Nike and Adidas is that it is president's preference for shoes.

But the president has many pairs of shoes, and UA is one of them.

On the day of November 2011, President Obama, like usual, was ready to jog in the White House for a physical training. He left his left hand in front of the lens and thumbs up. His right hand was surrounded by a pair of black, white and red UA, which was specially tailored for his presidential version.

Now the company has started business in China, and the target group is the next generation.

"We did not plan to open 100 stores next year."

Kevin Plank, founder and CEO of UA, has said he is not impatient with the opening of the Chinese market.

Correspondingly, UA targets the target consumer group as a young person aged 12~25, the most important consumer group in 10 years.

According to the theory of new paramount, UA's strategy is not in conflict with the new one.