Clothing Display Should Keep Pace With The Seasons

Look at seasonal changes display window

In the fashion consumer goods market with season as the time signal, season signal also means the signal of competition. Fashion oriented businesses can often transmit seasonal information faster than natural time. Seasonal changes have less and less impact on human basic social behavior, but season clothing The influence of retail time factor is still significant.

The advance of seasonal display is shown by the fact that real fashion goods always stay ahead of seasonal changes. Shortly after the snowy New Year, customers can feel the trend information of spring fashion in the window of the famous shop street in Paris. Fashion is often ahead of the trend, and the season of fashion industry is often ahead of the schedule of natural seasons. With the natural season as a reference, preview the commodity popularity of the next season in advance, which reflects the brand's ability to guide and confidence in fashion trends, and will first establish a leading image before the rush of window changing seasons.

Look at plants in window changing seasons

The design idea of window seasonal theme can give priority to the combination of commodities and display props with obvious seasonal attributes. The selection of props gives priority to plants, which are most sensitive to the changes of natural seasons. The most common plant props are flowers and trees. Because the flowers are small and easy to design, they are more suitable for window changing seasons. The use of large arbor props often has to change the form to solve the volume problem.

On the selection of plant props, display Design Personnel must have some basic knowledge of botany, for example, what are the flowers with season as the growth cycle? What are the arbors? Where are the growth areas where the corresponding flowers and trees originate and migrate? Only after mastering this information can we use the appropriate plant props in the fashion brand window with appropriate market positioning in the corresponding season.

In the form design of props. The display designer must consider the enforceability. Not all natural plants can be displayed in limited windows, but the design wisdom of Chen Lieshi can solve this problem. For plants with small size and convenient purchase, real props can be used, which is also the best design. For large and difficult to purchase plant props, you can use Artistry The simulation conversion is used to deduce the window changing season.

According to different seasons, change the display method of products, and "keep pace with the times" can make the store develop better.