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EASTALES Yi Color Women'S Clothing: China'S Creation Of "Cocoon Breaking" Work

2011/4/26 13:53:00 154

In April 22nd, Xie Qing, Secretary General of China clothing association and other media such as "Beijing News", "fashion Beijing", "clothing weekly" and "China Fashion newspaper" came to the newly opened EASTALES (Yichi) women's clothing store in the happy and inexperienced shopping mall on Wangfujing street in Beijing, or did field research or interview. What causes the concern of leaders and media? What is so special about the brand of EASTALES (Yichang)?

In the clothing industry, especially women's wear, due to

Foreign brands

With the advantages of brand and the fashion trend, the high-end brand of the fashion business circle is basically the world of foreign brands. It is known as the "foreign concession" by the image of the industry. The whole industry is permeated with the atmosphere of respecting the ocean and being proud of the foreign trade, and the Chinese brand is inferior to others.

In the ever-changing fashion of "modern fashion", the world is getting more and more fierce.

Chinese style

Under the background of the great environment, EASTALES (Yichang) has set foot on the red carpet of domestic fashion business with noble elegance and intellectual posture and momentum, and has been commented by industry veteran as "China's creation of" cocoon breaking ".

EASTALES (Yisi) uses the Oriental classic culture to deduce the artistic conception of international fashion, and to design, tailor, fabric and meticulous workmanship in a flowing and flowing style. It is more clear and delicate to convey the unique style of dress, which is distinctive, distinct, harmonious and natural. In the summer wear of 2011, it gracefully deduces the elegance of the Tang Dynasty, the "blue and white dream", "the misty rain cloud shirt", and "

Urban beauty

The four theme is modern and elegant and rich, with simplicity and elegance in its simplicity.

EASTALES (Yisi), with its refined and restrained atmosphere, is fully absorbed into the elements of international fashion with elements of deep Eastern culture and spirit. "Integrating the Chinese and Western styles and revealing the intellectual beauty of experience" forms the unique brand and culture of the brand, with excellent cultural heritage and modern fashion.

With the rise of China, the era of "home China" in the clothing industry is more and more responsible for the new fashion, and it needs more from the national brand.

Because only Chinese national enterprises can better manage and express the purest and profound oriental culture.

Perhaps this is the reason why EASTALES (Yichi) women's clothes cause many concerns in the clothing industry.